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LinkedIn Employee Experience
Employee perspectives for more credible company research
I led an exploration into how LinkedIn could give job seekers credible insight into what it is like to work at a company.
- Company
LinkedIn- Business line
- LinkedIn Talent Solutions
- Audience
- Job seekers, employees, Talent Brand teams
- Role
- Led design and collaborated with PM and PMM on strategy
The opportunity
How can employee-generated ratings help job seekers trust what it is really like to work at a company?
Validated employee contribution
Designed the initial give-and-get pilot to test whether employees would answer sensitive company-experience questions when the value was framed around helping other job seekers.
Built trust into the collection model
Made privacy, identity, current-employer sensitivity, response aggregation, and audience controls central product requirements instead of afterthoughts.
Read the full case study
Inside the case study
Company Page module and feed give-and-get flow
Standard questions, expanded ratings, and subjective reviews
Company Pages, Jobs, feed, recommendations, and Career Pages integration concepts