Design approach

I start with the big picture—Jobs to be Done , user risks, and business outcomes. Then I test quickly with what fits the question: lightweight prototypes, usability sessions, analytics reviews, dogfooding, and experiments. The goal is to surface edge cases early and build confidence.

I partner closely with PM, Engineering, and cross-functional partners to turn what we learn into the roadmap—tighten the spec, sequence bets, make trade-offs explicit, and keep the feedback loop running after launch so we can adjust based on user feedback and behavior.

What drives me

I’m driven to help systems explain themselves so people can decide, not guess. Weekends in the mountains and the garage keep me honest—pack light, fix what breaks, keep going. Our family mixes Mexican and Chinese roots, so holding multiple views at once feels natural. That’s the lens I bring to my work every day.